Why Do We Maintain Social Relationships?

No one can guarantee a sale or build strong business relationships with every client contact you have. That won't get deals done—it only ensures those people won't actively work against you.

A Decision System That’s Independent of Human Status

If no amount of effort will get you anywhere, it’s better to just play nice from the start. Offering up a loss that’s already irreversible as a gesture of goodwill beats throwing money down the drain and making enemies in the process.

I choose option B

You have two options: A or B. Which would you pick?

In reality, A is the option I want the other person to choose. B is offered as a reference point—making A look like the least-bad choice is essentially a way to manage expectations.

It may seem like you have a real choice between A and B, but both are designed by someone else. You may feel in control, but every choice you make was already anticipated.

The essence of involution is selecting the top ranks from the majority.

Like being back in school

Here’s the reality: in a competitive environment, assignments aren’t the goal—process doesn’t matter, results do. Rankings matter even more, which means relative scores are what truly count.

When everyone else is grinding, the entry bar and the closing bar both rise.

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