Seriously was founded by former executives from Rovio, the studio behind Angry Birds.
Their idea: create free games, weave stories and strong character arcs into them, build momentum through the games, then develop merchandise and eventually a major film. No money in the early stage (game content); profit comes later (merch, movies).
A bit like China's Where Are We Going, Dad?, going from a TV variety show to a mobile game to a blockbuster.
Here it is—Original article
Recently came across a book called The 7 Day Startup, which focuses on how to build a profitable product from scratch. Thought it might be helpful and inspiring for most people who want to build their own products or start their own business.
The 7 Day Startup on JD.com
[wptao _title="The 7 Day Startup" price="110.4" url="https://item.jd.com/130000329032.html" site="JD"][/wptao]
When someone is keen on raising questions but unable to solve them personally, they're most likely the very problem that needs solving. Solving problems has never been about raising questions—it's about forging ahead regardless of how many stand against you. The cost you're willing to pay is proof of the strength of your conviction.
A formidable campaign trades time for space, sweeping all before it; a mediocre one trades space for time, exhausting its forces in a futile race.