Dajia Picks

Starting from how Gillette’s razor-and-blades business model generates massive profits, this piece evaluates mainstream internet business models: ad-supported services that are free to users, Freemium, subscriptions, and shared-economy marketplaces.

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In polished terms, it’s called content marketing. The cost of starting a business is lower than ever, and many startups are profitable without ever raising venture capital. VC firms are multiplying, and competition among them is fierce. Rather than scrambling to build an audience when you need it, establish one early—it’ll pay off down the road, whether you’re hiring for a portfolio company or scouting a new project.

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Flip the perspective: rules serve as barriers to entry, and the real value lies in knowing how to work within them. The world rewards those who know how to use the rules.