Don’t spend money on servers—spend it on the idea and the story.

More than a decade ago, a streaming server with a hardware cost of less than 50,000 yuan sold for 2.5 million—if it didn’t sell, the price was raised to 5 million, and then it moved. That’s how business with wealthy clients works: you don’t spend money on the server itself; you spend it on the concept, on the story. You hire the most expensive product managers to craft the coolest pitch deck, making clients feel that using your server could literally launch them to the sun. When selling to rich buyers, your product manager should make clients gasp in awe—if they don’t, strap in a ventilator.