Subscription-based E-Commerce

DSC is the Netflix of razors: users pay a few dollars a month and get blades delivered on schedule; they have 3 million paying subscribers. They were acquired for reportedly $1 billion.

Their brand marketing is strong, especially those promotional videos featuring the CEOs themselves.

Year one: $7 million in earnings. Year two: $20 million. Year three: $60 million. Year four: $150 million. Nothing flashy—just a simple model executed steadily, step by step.

The same logic applies to subscription e-commerce: flower delivery, body wash, cosmetics, milk, and so on.

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