Why Invest in Seriously
CategoryNews Briefs
Seriously was founded by former executives from Rovio, the studio behind Angry Birds.
Their idea: create free games, weave stories and strong character arcs into them, build momentum through the games, then develop merchandise and eventually a major film. No money in the early stage (game content); profit comes later (merch, movies).
A bit like China's Where Are We Going, Dad?, going from a TV variety show to a mobile game to a blockbuster.
Here it is—Original article
Get the Creator Daily by email
Hand-picked opportunities, tools & insights for indie makers — free.
中文读者?订阅中文频道 →
