Dajia Picks

Chinese parents: What’s best for your child isn’t constantly holding them and saying “Mom and Dad love you so much,” but giving them a bright future, placing them on a higher starting line, and letting them embrace a wider world.

A thought-provoking story

After marriage, pressures around raising children can strain the relationship: one partner pushes forward and learns to handle greater stress and grow from it, while the other buckles under that pressure, leading to emotional distance.

Polarization
Polarization may not be the best strategy for a mass-market brand, as it involves extreme viewpoints or messaging.

Sex Appeal
Sex is attractive and serves as one of the most effective tools for cutting through the noise.

Emotional Engagement
The purchasing decisions of most consumers are influenced by emotion.

Interactivity
Watching and doing are not the same. Interactivity boosts responsiveness. If you can taste, feel, or try something, you’re much more likely to buy it.