Business Sustainability: The Role of Cash Flow

A blogger shared a long-followed shop specializing in pork intestines, which had mastered short-video marketing. Fans constantly asked when it would open—intestines at $98 per pound—and it frequently sold out on opening days. After running for a year, the owner closed the shop because they couldn’t sustain it. The core issue was low repeat purchase rate: insufficient customer return to support normal operations. Initial buzz couldn’t substitute for ongoing demand.

A 40-square-meter store hit 30,000 yuan in daily revenue—but vanished in less than a year | Shopkeeping Diary