A Fruit and Vegetable Membership Store with Extreme Gross Margins

It’s cutthroat. The 1%–5% gross margin covers rent and payroll—profit comes entirely from membership fees. The stores essentially function as user warehousing, which is the playbook of this extreme-margin membership model (2 billion RMB in annual sales across 13 locations).

Skipping Costco and Sam’s Club, This Local Supermarket Pivoted to 13 Membership Stores