The Best Problem Is No Problem

By the time you realize there's a problem, it's long past the optimal window for intervention.

When should we address a problem? Ideally, before it even emerges. Next best is while you're still on an upward trajectory. The third option is during your peak performance. But once you've passed the inflection point and started trending downward, hoping to have it both ways is likely already too late.

How to Understand Life

Life is nothing but a bundle of time. Open any biography of an ancient Chinese figure—say, Jia Xu—and what do you see? …
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Boosting Toothpaste Sales: Proven Strategies That Work

Classic Stories That Never Go Out of Style:

All you have to do is widen the opening of the toothpaste tube so that more toothpaste comes out with each squeeze.

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Similarly, to drive consumer spending, many products are designed with planned obsolescence — they break down once they reach a certain lifespan, forcing you to buy a new one.

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How can you save money on everyday personal care products?

Strategic Low Pricing

Not all products are low-priced; prices range from high to low. Each fruit typically comes in several varieties at diff…
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