What's the practical point of self-awareness for someone who's lost and powerless to change their situation?
There isn't one. You see it, I see it—does he not?
He sees it clearly, which is exactly why he chooses to deceive himself.
Transferring a shop mainly involves putting up posters on the storefront and advertising on 58.com. Some cities may also have local shop-transfer platforms; check whether they’re active, as an active one can be a good channel. Today, people mostly look for shops by hitting the streets or browsing listings on 58.com.
The two most important things for a storefront sign are large fonts and bright lighting. Aesthetics come last, because the primary function of a sign is to boost visibility—big and bright work best. Whether something looks good is subjective and requires an appreciative eye, but most people on the street simply don't have that kind of discernment. Business owners, don't put the cart before the horse.