The Essence of the Podcast Boom (2020)

More and more people are getting their information from audio—especially radio—spending far more time “listening” than “watching” (TV, video, books).

Because “listening” lets you multitask while your eyes and hands are busy.

Making Others Uncomfortable Is Fatal

On the internet, a bully persona doesn’t survive long. Even if you’re in the right, your arrogance alone is a liability.

Making people uncomfortable is a fatal mistake.

What’s the core of the internet? It belongs to the underdogs.

Conversely, anyone who radiates superiority is headed for a brutal backlash.

Get that, because it’s the first rule of internet survival.

Google Contributor

I don't know if it still exists. Don't want to see ads but also don't want your favorite websites to go out of busines…
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Customer Acquisition Costs in 2020

At SoYoung, the customer acquisition cost per client for cosmetic surgery and aesthetic treatments is ¥5,000.

For overseas real estate, it’s ¥2,000 per person.

For gym memberships, ¥500 per person.

The average for apps is ¥20 per person.

For matchmaking meetings for users over 30, the cost per single meeting is ¥10,000.

Unconventional Wisdom

Seeing those marketing accounts with pretty avatars, I’d wonder if they’re actually converting—everyone’s skeptical. S…
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