From the customer's perspective, that obviously makes you look like great value—either your materials are cost-effective or your labor rates are competitive.
But for you, both scenarios mean razor-thin margins.
From the customer's perspective, that obviously makes you look like great value—either your materials are cost-effective or your labor rates are competitive.
But for you, both scenarios mean razor-thin margins.
Whenever you’re in a mass-market business, you face pressure from rapid information sharing—even if you find an edge, it’s gone within days.
And if you’re running a niche business but aren’t the leader in your细分 segment, you’ll struggle with insufficient orders.
Like it or not, this is the trend.
It's possible, but only if four conditions are met.
1. You have the ability to design customized, à la carte products.
2. You have access to quality materials and a talented team.
3. Your clients trust you.
4. There's an information asymmetry—clients can't operate without you—so you can earn the spread, the information gap premium.
When you’re the seller, what should you do?
Pack up your soft power as much as possible. Use sweet talk. Learn to flatter the other party.
Because packaging is cheap, way cheaper than net worth. #ReadingNotes