Ant Financial’s Intelligent UI
I always knew about algorithm-driven personalization, but I never expected it to extend to the UI layer. Previously, I assumed personalization was limited to campaigns and products (mainly merchandise).
The content users see will vary based on their individual preferences. Some see line charts, others see return figures, some encounter flat design, and still others see skeuomorphic styles.
More importantly, these are all part of the UI library, where algorithms combine different elements based on audience preferences to show personalized variants to different users, boosting click-through rates. For highly effective combinations, this can improve results by nearly 90%.
Big tech companies are truly impressive. It's worth keeping an eye on market developments.