Patroon Creator Survey: Insights from 13,000+ Creators
In short, video creation is the new norm. If you want to maximize earnings from commercial projects, promote them more. To grow your fanbase, foster a stronger sense of ritual and belonging.
1.38% of people use video for creation.
2.80% create independently, 11% with a team, and 8% in collaboration with others or organizations.
3. The most favored feature among creators is the ability to publish exclusive paid content alongside some free material (or alternatively, allow free members to read a set amount of content at no charge).
4. Giving your subscribers a group nickname can boost monthly retention rates by 48%.
5. 80% of creators promote their paid subscriptions on at least one other channel per month, and 40% do so at least weekly. The more frequently you promote, the higher your income—typically by around 50%.