How to Nail Content Marketing

Key points:

You need to understand who your audience is (who and where)

You need to categorize current content distribution channels (Kuaishou, Douyin, Xiaohongshu, Bilibili, WeChat, Weibo, etc.)

You need to focus on building relationships and connections (how to ensure long-term, low-cost delivery to these people)

Categorize your content distribution channels, know where your created content will be most popular, consider whether the investment and return are worthwhile, and most importantly, build connections with users to enable long-term marketing.

The typical approach overseas is to distribute content across various communities and then build email connections (newsletter delivery).

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