Boost engagement if it draws foot traffic—otherwise, you’re wasting the opportunity.

A high-traffic storefront doesn't necessarily mean a high entry rate, so boosting foot traffic into the shop is just as important. For a new store, the facade design and display must maximize visibility and make passersby stop and take a second look. A large signboard, big lettering, bright lighting, vivid posters—all instantly eye-catching. Crank up the loudspeaker and get those calls to action out there. Do everything that draws attention; otherwise, you're wasting the foot traffic right outside your door.

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First published 2023-09-14 16:41:08