How This Maternity Store Paid for Itself in a Year with $400,000 Revenue
The product line is milk powder for adults and the elderly. We invest heavily in attracting foot traffic by playing to the local social dynamics—free瓜子 and a bench in the store, treating it like a tea party gathering place where customers slowly feel obliged to buy. Customer retention means reimbursing employees for gifts to visit new mothers (and other occasions), hard-selling熟人 economy. Then we create special versions of the products, giving more than competitors' same items (more quantity at the same price). We occasionally run promotions with free small gifts, with annual revenue reaching 400,000-1 million yuan, basically recovering costs. The main hard costs are rent and inventory. Fixed decorations can be used long-term, and from the second year we basically see stable profits.