The Secret of Zixi County’s Wholesale Tycoons
A total population of 130,000, with over 4,000 millionaires, more than 100 multi-millionaires, and over 20 billionaires.
In nearly 40 years, it has nurtured a core pastry and bakery industry with an annual output value of 30 billion yuan. Pastry and baked goods across the country carry the fingerprint of Zixi people.
Jiangxi people are tightly knit. In 1987, the first person invested 6,500 yuan to learn the trade and open a bakery. Whoever came to learn was taught the skills. That person alone trained over 300 apprentices, laying the talent foundation for the local industry. Then this cohort traveled across the country, learned new techniques, and brought them back to teach others. Repeated over nearly 40 years, this created a full industry chain.
Jiangxi’s Poorest Small County Has Been Mass-Producing Millionaires