Cangnan’s Hidden Badge Industry
Small orders are allocated to home-based workshops, while large orders with higher technical requirements go to specialized factories. Annual output reaches 600 million yuan, and 60% of the badges for the Asian Games were produced by a badge factory in this town.
The turning point came decades ago when they invested over 40,000 yuan to lease a hotel and invited hundreds of clients to sign orders on the spot, competing directly with peers nationwide on price and quality. This breakthrough secured large orders and national recognition (foreign media also came to visit and report), and despite setbacks along the way, they ultimately succeeded.