Luyi County’s Makeup Brush Industry Reaches 13 Billion RMB in Annual Output Value

CategoryCity News Briefs
The makeup brush industry in Luyi County accounts for 50% of the nation's output,with nearly 150 makeup brush enterprises clustered in a single county and over 1,000 supporting business entities. The annual output value of the entire makeup brush industry chain amounts to roughly 13 billion yuan, contributing 80% of the raw material market.
The formation of this industrial cluster was primarily driven by government intervention, which curbed vicious competition and encouraged outward-migrant workers to return home and start businesses, ultimately giving rise to the cluster.
The article's conclusion is somewhat comical, suggesting that Henan could become a leading province in deep processing as a major grain producer. In reality, national policies impose requirements on the planting area and output volume of staple crops (though farmers are guided by policy rather than blunt directives specifying exact crops). Not all produce can simply be diverted for processing; much of it is procured at fixed prices into national grain reserves under programs like the South-to-North Water Diversion and the transport of northern grain to southern regions. Although non-staple agricultural products allow relatively more flexibility, the limited planting scale prevents economies of scale, compounded by the outflow of young, able-bodied workers (most skilled workers leave to take jobs elsewhere). Consequently, it remains difficult for large deep-processing enterprises to emerge. However, with the new 15-year agricultural plan promoting land intensification, capital flowing into rural areas, and engagement in international grain markets, the industrialization of deep processing is inevitable.
Can a Small Henan County Make 1.3 Billion Yuan Annually by "Milking the Sheep"?
Similarly, in Northeast China, farmers cannot simply plant whatever they wish—there are also requirements (beyond weather constraints, the core driver is policy, given the region's vast land and small population, with some households managing over a thousand mu of land). For instance, in recent years, there have been mandates to plant soybeans.
I'm in Northeast China—I Have No Choice but to Work in Agriculture
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