Guizhou Rongjiang Village Super League Goes Viral
The viral success of the Village Super League wasn't accidental. On the surface, Shandong's BBQ boom and Zibo's management playbook offer clear lessons to copy—like stabilizing market prices and leveraging talent (e.g., using new media to drive content and traffic). But the deeper story is that this was the result of five planned city IP campaigns, four of which failed. What we're seeing with the Village Super League is simply the one success story. Moreover, unlike Zibo—where many college students from outside the city voluntarily promoted it through new media—the cun chao in Rongjiang County deliberately mobilized local new media creators. This top-down, planned approach makes it far more replicable and relies less on luck.