The Invisible City of Xuchang

Xuchang’s cultural and tourism revenue has been growing at an annual rate of around 30%, driven largely by the popularity of Pangdonglai supermarket. With attentive service, transparent profit margins on products, and a policy allowing refunds of half the ticket price if a movie is unsatisfactory, Pangdonglai and Xuchang have mutually boosted each other—the company’s growth closely tracking the city’s expansion and rising resident incomes.

Beyond Pangdonglai, Xuchang is also a leading hidden cluster for electronic equipment manufacturing (supported by robust infrastructure), with an annual output value of 14 billion yuan.

A fourth-tier city crowned with the title “God of Retail” boasts a one-of-a-kind supermarket that has become a wildly popular tourist destination