Dajia Picks

At SoYoung, the customer acquisition cost per client for cosmetic surgery and aesthetic treatments is ¥5,000.

For overseas real estate, it’s ¥2,000 per person.

For gym memberships, ¥500 per person.

The average for apps is ¥20 per person.

For matchmaking meetings for users over 30, the cost per single meeting is ¥10,000.

SMS link click-through rate was extremely low.

Total sends: 16,899
Unique clicks: 27
Subtracting the 13 test clicks, we're left with just 14 real user clicks.
That's a click conversion rate of less than one percent.