Pinduoduo’s Customer Acquisition Cost in 2019

In 2019, Pinduoduo, which had made a blockbuster debut, saw its growth momentum slow. Customer acquisition costs hit 197 yuan in the first quarter of 2019, a record high, while net new users numbered just 24.8 million—a historical low.

Humanity in Products

Products can generally be categorized into two types: the fear of missing out and the thrill of gaining something new.

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