The First Principle of Communication Is Not Based on Facts

Based on the general public's comprehension and preferences. Put simply, mass communication isn't about making you understand—it's about making you feel good, allowing you to mistakenly believe you've grasped things without actually thinking. It's all manufactured bullshit.

Looming Larger: Wealth Grows with Technology, But the Rich-Poor Gap Widens

Without external control, the natural tendency of human society is to diminish what is insufficient and augment what is already abundant. The gap between the strong and the weak tends to widen naturally. In ancient agrarian societies, this manifested as the consolidation of land—land being the primary means of production. In modern commercial societies, it translates into the accumulation of all wealth that can be converted into productive assets.

Two ways to motivate: incentive rewards or penalty deductions

They need to tell me exactly what’s expected, along with the benefits of doing it. If I don’t, I lose out on thatextra benefit.

Take note: this is an incremental reward. If you do it, you get stock options, shares, and a year-end bonus. If not, you get nothing.

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