How to Be a Good Client

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Now, the main points:

When there are too many suppliers, the buyer doesn't need to be sharp or knowledgeable—the suppliers will tear each other apart. Someone cuts prices, someone undercuts again. Over time, the buyer gets used to it: a rich person's money isn't meant to be spent on you, it's meant to impress you. Flip that around: a one-supplier deal is basically a monopoly. And in a monopoly, being squeezed is inevitable.