Why Every Venture Capital Firm Is Blogging Now

In polished terms, it’s called content marketing. The cost of starting a business is lower than ever, and many startups are profitable without ever raising venture capital. VC firms are multiplying, and competition among them is fierce. Rather than scrambling to build an audience when you need it, establish one early—it’ll pay off down the road, whether you’re hiring for a portfolio company or scouting a new project.

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