The easy path gets crowded, driving fiercer competition and lower profits for everyone.
“Everyone’s doing it” is a signal that hot money and dumb money are pouring in.
“Do what you love” is almost never a sound choice. Ask yourself: would anyone actually pay for those things you enjoy doing? Does it solve a real need? Could you even make money from it? Most often, the answer is no.
For “doing what you love” to work, two conditions must be met: first, your passion has to address a genuine demand; second, you must be indispensable at it.
His peers in the small county town will marry early, raise children, run a modest business, spend their days gaming and playing mahjong, sipping drinks, and arguing at home. He will inevitably grow more distant from the place that nurtured him. Home will become an awkward, inescapable part of his identity.
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