You need to find someone you can be useful to before you can negotiate a partnership. Only when others feel there's something in it for them will they help you.
People Help You Only If They Expect You to Win
Selling a product means selling expectations
There's money in digging into other people's humanity; enjoying the process of having yours dug into is what makes you a consumer.
Two Types of People in the World
Storytelling ability
Good storytelling grabs the heart—it's about packaging a narrative that resonates with your audience.
Raising capital is telling a story to investors; selling is telling a story to customers; leading a team is telling a story to your people.
The advanced form of storytelling is facilitation—guiding others toward a shared vision.
Facilitation is the power to make others believe in the future you've crafted.
The Folly of Teaching
What Makes a Job Truly Good?
It’s easy to switch bosses; it’s hard for a boss to switch you.
The reverse is true for a bad job.
The Secret of Capital Lies in Expectations
Buy the expectation, sell the fact.
Expectations determine prices.
A person's value lies not in what they have done, but in what they can still do.
Your next employer will always care more about what you can bring to them than about what you did at your previous one.