Dajia Picks

The products you buy at a premium are really a purchase of the marketing story behind them—of face value. The prestige that merchants package for you helps you deceive those you wish to impress. And the salaries of the merchants' employees are higher than others'; the extra amount is compensation for their emotional distress in aiding the deception.

Yet no one pays for unnecessary luxury. Everyone wants a 60-point product; every extra dollar you invest is a dollar you lose.

When you recruit Guan Yu in a game, you trust and重用 him. Would you do the same for Lü Bu?

When trust has been broken, words are powerless.

Trust between people takes time. Childhood companions may trust each other, but when they grow old, everyone becomes full of suspicion.

If you take out a stamp, but nobody wants it, it carries no emotional value; if you take out a card that people want, then it does.

They have it, you don't—you want it, so you pay more, and they win.

Once people are full, they start chasing emotional value. Each generation's consensus shapes what its emotional value is.

People with emotionally precocious minds: those who understand life purpose, social positioning, and when to advance or retreat at a very young age.

There are two traits that society recognizes in people.

One is something only you can handle—no one else can. That’s your talent.

The other is being precocious.