Top 10 Business Startup Ideas for 2022

The author compiled a list of ten promising startup directions:

1. Planner

This is a space that already has real players—for example, bookkeeping tools are essentially financial planning, and there are also time management apps. Both niches have independent developers in China making millions to tens of millions per year (one is from a group chat, the other sold me a plugin… their products were pretty pricey).

2. Plant-based skincare

This one is driven by rising consumer awareness: people want healthier skincare focused on antioxidant and anti-aging benefits. It’s hard to feel the pull of this trend if you don’t use skincare products.

3. Products for tracking fitness data

It’s a pity that Nike+ Running Club pulled out of China. Nike still has strong appeal here, so I wonder if someone will step in to capture that market.

4. Online collaborative documents

This space is already incredibly competitive, both domestically and internationally.

5. Pet grooming

The pet market has definitely taken off in recent years. From what I’ve heard on podcasts, pet owners in places like Shanghai spend 2,000–5,000 RMB a month on food alone.

6. Daycare

With falling birth rates, it’s unclear whether there’s still a market here. But from my sense, young parents are less likely to rely on grandparents for childcare, and many don’t have the time themselves—so daycare could be a genuine necessity.

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