Fast is the main character.
By deliberately hyping things up on social media, they boost Fast’s visibility and create the illusion of scarcity as an investment target, which in turn draws in more investors to fund him.
Domestically, there are similar cases like the bike-sharing companies and Boss Jia, who flew overseas but is returning to China next week.
The origin of this trend dates back to NetEase Yanxuan, followed by Bibo, Xiaomi Youpin, and Taobao Heartselect. JD.com lagged behind with JD Jingzao, but over the years, few have survived—and only JD Jingzao has thrived. While Taobao excels at e-commerce and marketing management, it is JD that truly understands products.
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Related: 2022 JD Plus Member and Yihaodian Member Usage Guide
Direct ad placements tend to be inefficient, so we signed exclusive deals with overseas influencers. They premiere content on our platform first, then repost videos with TikTok watermarks across other platforms. This lets us leverage influencers for sustained, long-term promotion.
1. Publishing your content on active blogs and social media platforms and building backlinks (links from those sites that direct to your newsletter page) can drive growth and improve SEO.
2. Collaborate with other newsletter authors for mutual promotions.
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