Notebook Firm Tests the US PPE Market

Results from Sogou WeChat search were a bit messy—all the titles look nearly identical. The key takeaway goes something like this: BiJiXia founder Ke Zhou first took his product to the United States in 2024, then returned for the PPE US exhibition in 2025. In plain terms, this is a case study of a domestic knowledge-paying platform pivoting to tangible goods exports, with safety and protective equipment as its entry point. What’s still unclear is how it scaled so quickly. Did it ride a distribution advantage or a supply-chain edge? The article never spells it out—it only notes that “they started making money fast.”