When they can’t hold out, ask if they’re willing to take a loss for a win

When they can’t hold out any longer, make your offer. Are you willing to take a loss just for the exposure?
After all, we’re such a massive buyer—if you partner with us, even if you don’t make money on the product (or lose a bit), the mere fact that we’re working together gives the market something to imagine. Your company’s stock price will go up.
You may not earn from the product itself, but you’ll make it back in the stock market. Think about whether you’re ready to sign a capitulation deal.
Usually, the other side agrees because they have no better option.
So how does a buyer like us manage to source so precisely at rock-bottom prices?
Simple: recruit people from the vendor’s side who know the ins and outs. #ReadingNotes