Is Panzi Nu Ren Fang Worth It for Photos? Deep Traps Ahead

CategoryNews Briefs

Panzi Nürenfang has done a great job with user operations, at least when it comes to driving consumer spending.

Low-price bait, package upgrades, paid photo selections, and strict no-refund policies: after a customer goes through Panzi Nürenfang, total spending ranges from several thousand to tens of thousands of yuan. Yes, no one who walks in expecting a cheap promotional deal anticipates spending that much. (Average spending per customer is 2,000 yuan; once inside the store, average additional spend climbs by nearly 5,000 yuan.)

If you have the resources, I recommend getting hold of Panzi Nürenfang’s sales training materials—they’re ideal for building a top-performing sales team.

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In other words, women really do have money to spend—one photo can cost them an extra 13,000 yuan.

Case Study

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