Unicorn Linktree’s Moves

Linktree: A one-stop platform for integrating and generating personal social network homepages. Many Chinese domestic products have mimicked this model—such as JiDe's HuangYe (which requires a subscription fee) and earlier products using .fun domains. International giants have also taken notice, launching competitive offerings such as Shopify's Linkpop.

It primarily solves the problem of quickly introducing yourself by simply sharing a single webpage.

Linktree currently has 24 million users, with 40,000 new users added daily, and is valued at $1.3 billion.

Recent developments:

Acquisitions of similar companies (such as new products that aggregate music portfolios into personal homepages)

Expansion into social commerce (integrating payments directly into homepages; tiered membership models where higher membership fees result in lower platform commissions)