Small Town Consumer Environment

CategoryNews Briefs

Based on this article, the small-town消费 environment hasn’t changed much from a few years ago. It still prioritizes face and liveliness over orderliness and queuing, and prices are indeed significantly lower than in tier-1 cities. If you want to experience the消费 vibe of county-level or下沉 cities, check out Mixue Ice Cream & Tea at night. (What’s missing is a certain人文情怀—most shops in small towns offer private booths for noisy gatherings.)

Also, as the accompanying images show, small towns are gradually aligning with large cities in both development and消费 patterns.

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Separately, I rarely share recommendations for domestic articles for two reasons: first, I accumulate many but can’t keep up with reading them, so they pile up; second, most of them exude a upper-class superiority, condescendingly judging others—a tone I personally dislike.

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