The Essence of Membership

A user in a group chat said:

Membership is just user segmentation, specifically designed for people who hunt for deals. If users can’t find value on your platform or take advantage of the perks, why would they stay? Is the point of a membership program really to retain you, or just to fleece you?

If that’s the case, is there any reason to stay on the platform? As for risk control, it has nothing to do with regular users. If it ends up affecting ordinary members, that’s a failure of the risk control system. We can’t use “risk control is unsolvable” as an excuse to degrade the experience for genuine users.

Activities that don’t let users grab deals, and memberships that don’t deliver real value — neither of them truly aims to retain users.