Let’s Look at a Few Data Points

DiDi's user base fell from 45 million to 10 million—three quarters fewer people using the ride-hailing service. Trip.com's user count dropped from 26 million to 6 million, also a three-quarters decline. Monster Power Bank went from 3 million users down to 1 million, reflecting a two-thirds drop in mall foot traffic. Starbucks' monthly active users were previously 4 million and have now been cut in half to 2 million.
The only data point that rose in recent years? BOSS Zhipin's monthly active users broke through 100 million, nearly doubling. (Graduate school enrollment has also surpassed bachelor's degree completions.)
You're experiencing inflation, he's in deflation....