Food and Catering Industry Will Go Back to Farming

As mentioned before, Mixue Bingcheng’s supply chain is impressive. This article highlights that it directly partners with 6,500 lemon farmers, signing long-term contracts to secure stable purchase prices, creating a win-win situation for both the brand and the growers.

Consumer culture is also increasingly valuing regional origin stories.

Premium Column: The Next Wave of Fierce Competition in the Food Industry Starts with Farming