Case Study of a Self-Media Creator Earning Over 400K RMB in Two Years Through Long-Term Persistence

IDO Lao Xu is a typical case of someone who made money through the power of consistent, long-term content output—simply by sheer volume and persistence.

His monetization projects include:

Xiaohongshu Money-Making Case Library (priced at over $80, with over 2,600 paying users)

WeChat Video Account Money-Making Case Library (priced at over $40, with over 400 paying users)

AIGC (AI-Generated Content) Money-Making Case Library (priced at $99, with over 3,000 paying users)

Xiao Baotong Money-Making Case Library (priced at $16, with over 2,000 paying users)

Doing the rough math, his gross earnings are around $400,000+. His background is simple: he came from a technical role, transitioned into management, and then invested time in himself to sell paid content. Most of what he sells are case studies and summaries of relatively mainstream income channels. Even though his WeChat public account only gets a few hundred reads per post, he managed to drive over $400,000 in sales purely through his WeChat Moments.

He likely drew inspiration from Shengcai You Shu’s Shengcai You Shu Money-Making Case Library (which sold over 20,000 copies at $70 each, generating over $1.4 million in revenue) and built a similar offering.

The takeaway? If you persistently explore opportunities in a specific niche, productize your insights into paid offerings that can be consistently delivered, and keep selling over time—you’ll eventually make money and become an authority in that domain.