High pricing is not technology, it is marketing

The products you buy at a premium are really a purchase of the marketing story behind them—of face value. The prestige that merchants package for you helps you deceive those you wish to impress. And the salaries of the merchants' employees are higher than others'; the extra amount is compensation for their emotional distress in aiding the deception.

Yet no one pays for unnecessary luxury. Everyone wants a 60-point product; every extra dollar you invest is a dollar you lose.