JD.com’s Qixi Festival Survey Reveals How to Pleasure Your Partner

Over half of women expect a great date atmosphere—meaning that if you prepare flowers and take her to a nice dinner, they’re likely to be satisfied.

All the other data is useless; it’s just self-projected gift spending.

JD.com Releases Qixi Survey: Over 60% of Women "Expect Gifts," Over 60% of Men "Forget the Holiday"