Everyone Has Principles: Knowing What to Do and What Not to Do

Everyone has principles that guide how they live—clear boundaries between what should and shouldn't be done. For example:

When a friend asks to borrow money, your principle might be to help in emergencies but not enable chronic needlessness—no amount of pleading will change that.

You like to see things through from start to finish, overcoming any obstacles along the way until the job is done.

During a company meeting, everyone else disagrees with you, yet you still hold your ground.

These principles shape us into individuals with distinct personalities and wholeness. Content operations and personal conduct share this same requirement—you need principles to give a product a soul rather than simply filling it with content.

Because only when users sense that soul can they truly recognize and remember the product.

On the other hand, if content operations lack principles, standards, and底线, blindly chasing trends and hot topics, the product becomes something without a clear brand image, lacking user community and character—a soulless entity with no real value for attention or usage. This is precisely why many products appear to do so much yet never truly succeed.