Why won’t your ads run?
Many small businesses run ad campaigns and set their bids, yet see zero spend. The core issue? You're not spending enough.
With a low total ad budget, platforms generally won't prioritize giving you delivery weight. If your budget runs out before the system gathers performance data, it's ineffective for you and harms user experience on the platform, which undermines paid users' willingness to keep spending.
Therefore, when starting out, focus on building account authority and accumulating data. Setting a daily budget at least equal to 10x your cost-per-acquisition (CPA) works better. Your budget should then only increase, never decrease. This signals to the platform that you're a premium client, prompting them to prioritize delivering traffic so your ads can spend efficiently.