Things that are easy are not worth doing, or at least not worth making a goal of.

Because easy things inherently offer low returns—that’s just the way it is.

When you choose the easy path, your expected return will always hover around the average income of the masses. It’s common sense to know you can’t pick an easy road and still expect earnings in the top 1%. That’s unrealistic. Think of it like bidding on a project: if there are no barriers—no technical requirements, no business hurdles, completely open and transparent—and you’re told exactly how to write the proposal and do the work, then rest assured, there’s zero profit margin.

Knowing what to do—or understanding what’s worth doing—is far more important than knowing how to do it.

Achievement isn’t the most important thing. Knowing what to do matters more than actually pulling it off, because some things yield no return even when you succeed, while others still pay off even if you fail. Success itself isn’t the priority; generating returns is.

Aim high, accept middle-of-the-road connections, enjoy simple pleasures; look from a height, sit down at the plain level, walk the broad path.

The hardest part of life has never been the difficulty of walking the right path—it’s not knowing what to do from the very beginning. You spend years chasing a bunch of unprofitable bids, burn through your time and energy, and only later realize the road ahead is narrowing. That’s truly hard. Getting it wrong is hard. Realizing there’s no path left is hard. Choosing the wrong direction and wasting your entire life on futile effort—that’s what’s really hard.