Choice Matters as Much as Effort: How Can Domestic Beauty Brands Capture the 2024 Growth?

Traffic acquisition costs have converged across the board, with basic costs now hitting 100+ yuan. So why are people still running ads? Probably because without paid traffic, there's effectively zero organic reach. It's not necessarily because ads yield high returns—if they did, everyone would be scaling spend like crazy.

https://mp.weixin.qq.com/s/RPo9X4hn51WtpOXUaDqqOQ