Why Content Shares Are Low: Questions to Ask

Can my content give readers something to talk about?

Can my content help readers express their thoughts—saying what they’ve been holding back—and let them share feelings they’ve long kept inside?

Can my content help readers shape and reinforce the social image they want after sharing?

Can my content enable readers to help their friends, family, or colleagues when they share it, allowing them to do something altruistic?

Can sharing my content make readers appear more prominent, sophisticated, or wealthy—and draw them into the social ladder-climbing game?