How is the furniture and home renovation market?

The furniture market has 103 million content-interested users, with 22 million after deduplication. The industry is highly fragmented, and even top brands hold only a 3% market share. With China's population of 1.4 billion, this remains a massive market today, but in 20 years, severe population decline is expected. That said, renovation and refurbishment cycles typically occur every few decades—so it's not without its merits as a perpetual industry.

QuestMobile 2023 Furniture & Home Decoration Industry Trend Insights: Potential Users Reach 103 Million, Active Users Surpass 20 Million, Industry Fragmentation Leaves User Demand Unsatisfied